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Research shows that working with distributors increases chances of go-to-market success for both vendors and partners. ...
Partners say their vendor relationships are profitable, yet only 13% earn most of their profit from vendor margins and ...
Partners’ ‘general’ satisfaction with profitability doesn’t signal economic balance. Vendors need to look at the bigger ...
Vendors often turn to new programs, incentives, and technology to re-engage partners when the better answer may be ...
As customer demands outgrow traditional channel models, distributors emerge as the ecosystem orchestrators that enable ...
A warning from TD SYNNEX CEO Patrick Zammit shows how artificial intelligence is making executive impersonation and ...
In both North America and Europe, partners express confidence in their ability to adapt, compete, and increase revenue ...
Solution providers bounce back from a difficult Q2, but concerns about their operating environments compel them to seek ...
Solution providers pursue growth with confidence, in spite of external pressures and concerns about the economic and ...
Ecosystems explain how companies collaborate to create value; the channel still defines how that value reaches the ...
As AI becomes embedded in partner operations, vendors should rethink tokens as benefits, incentives, and MDF ...
Tens of thousands of AI-native consultancies are shaping customer decisions outside traditional partner programs. ...
A new report from Channelnomics, ‘Data to Impact,’ shows how clearer KPIs and disciplined analytics turn channel ...
Channelnomics research shows that slow, inaccurate quoting is frustrating partners, delaying sales cycles, and putting ...
The channel's future won't be defined by the technologies partners sell but by their ability to simplify increasingly ...
For years, the channel has talked about strategic selling, managed services, specialization, and ecosystems. AI is ...
Technology markets are entering a new phase of transformation, forcing vendors and partners to rethink where value is ...
WeFi helps vendors, distributors, and partners overcome payment-term challenges to accelerate sales and channel growth. ...
New Channelnomics research shows that slow, inaccurate quoting is frustrating partners, delaying sales cycles, and ...
Vendors carefully measure the value of incentives and benefits, but they often overlook the cost that partners incur to ...
Consolidating distribution may improve efficiency and lower operational costs, but relying on a single distributor can ...
Vendors operate on quarterly reporting cycles, while partners build businesses on annual horizons, creating structural ...
Investment targets partner-led deployment of autonomous AI, shifting focus from experimentation to production at scale. ...
Energy disruptions, geopolitical pressure, and shifting vendor strategies are driving regional divergence in channel ...
With the Strait of Hormuz effectively shut and a fragile ceasefire prolonging disruption, partners report margin ...
Integrated portfolios are designed to increase product density and customer lifetime value, but without sustained ...
Strong demand for customization and services highlights critical role of partners and risks of underpricing value ...
Partners have high growth expectations, and they say these are the top sources of that growth. At the beginning of ...
When vendors create space for partners to market upstream, they gain better visibility into capabilities, identify ...
Rising energy costs, constrained materials, and geopolitical instability are tightening global memory chip supply, ...
Most channel strategies fail because vendors prioritize revenue before defining the partner’s mission. Sustainable ...
The channel’s ability to scale is increasingly limited by enablement, talent, and capacity constraints, even where ...
GTM evolution and channel viability are increasingly defined by economic adaptability rather than structural relevance. ...
Partner behavior and loyalty are increasingly shaped by economic discipline, risk management, and peer influence rather ...
Channel program strategy and structure are increasingly shaping how partners assess risk, reward, and long-term ...
Attribution of value and accountability for ROI have become foundational to how channel investments are evaluated and ...
AI and automation are rapidly reshaping how channel organizations operate, prioritize, and scale, but adoption is being ...
Both have become critical determinants of partner engagement as complexity increases across programs, tools, and ...
Vendors, distributors, and partners are now applying the same economic discipline to demand generation that they expect ...
New Channelnomics research shows that customers are recalibrating IT spending, sourcing models, and priorities — ...
These are among the most influential tools that vendors use to shape partner behavior and drive channel performance. ...
Partner profitability has moved to center stage — a primary determinant of channel engagement. This is part 1 of a ...
Channelnomics unveils its latest report, which takes a look at 50 trends that channel participants are discussing as ...
Facilitated by Channelnomics, the Finance Forum brought vendor and distributor finance leaders together to challenge ...
European partners look forward to attainable growth and profitability in 2026, but they're taking a practical, ...
Having learned some hard lessons in 2025, solution providers are now focusing on sustainable performance rather than ...
Partners are investing in their businesses. The question is whether vendors are presenting a return equation strong ...
Without clear attribution, even strong channel performance is difficult to defend. True attribution links partner ...
Budgets are tightening, expectations are rising, and automation is becoming the primary lever for improving channel ...
Honoring customer sourcing preferences sometimes runs counter to protecting partner relationships. At Channelnomics, we ...
The channel’s value extends beyond revenue. When properly attributed, partners deliver growth, pricing discipline, and ...
Built through extended partner collaboration, Cisco’s redesigned framework points to where vendor-partner relationships ...
The channel’s future isn’t about trade-offs; it’s about identifying positive-sum relationships and establishing ...
Ecosystems promise collaboration, but most channel programs are built for efficiency, control, and margin protection — ...
As hyperscaler marketplaces and AI reshape sourcing and delivery, vendors prioritizing equity over scale will capture ...
HyperscalerGTM seeks to close long-standing automation, authorization, and attribution gaps that have kept partners on ...
While vendors often overlook the value that partners create throughout the buyer journey, attribution models show the ...
Results suggest pragmatism, not pessimism, among European partners. The Channelnomics Partner Confidence Index (PCI) ...
High confidence early this year has given way to a general unease as demand weakens, operating costs increase, and ...
Despite new labels and evolving partner models, the fundamentals of selling through indirect channels remain rooted in ...
The oft-cited statistic inflates partner-led sales, but a closer look reveals why the channel remains the most ...
European partners show perseverance and adaptability despite concerns about inflation, unemployment, trade disruptions, ...
These are the metrics that will matter most as the channel transitions to digital-first, ecosystem-driven models. By ...
Although confidence among partners remains relatively high, it’s wavering as the year rolls on. The Channelnomics Q3 ...
The new Cohesity Aspire program replaces legacy structures with a purpose-built model that simplifies engagement, ...
Cohesive internal alignment drives more productive partnerships and improved ecosystem performance. Focus is essential ...
In this month’s Channelnomics Community Call, we unpacked the challenges that channel leaders face when internal teams ...
The high-performance storage vendor launches a global partner initiative to extend reach, support bundled AI solutions, ...
To answer the question, leadership teams need to understand partners’ value and how to leverage it to meet their ...
By building a capability-based ecosystem, Snyk is aligning partners to address the scale, complexity, and security ...
The Wall Street Journal reports that the federal government is pushing tech suppliers and contractors to cut costs and ...
The merger of Channel Mechanics and Allbound gives rise to a unified platform and brand identity centered on ...
Find out what you have to do — and what pitfalls to avoid — to optimize your PAB meetings. Successful partner advisory ...
The IT channel in Europe remains optimistic, but partners continue to track developments related to tariffs, inflation, ...
Optimism slips in the channel as tariffs and a trade war loom. The North American channel community entered 2025 with a ...
Leverage PABs as a bridge to your partners. Equipped with intelligence from PAB members, you can optimize your channel ...
The Channelnomics Channel Chief Outlook 2025 report reveals that channel chiefs and program managers express continued ...
Channelnomics presents the channel forecast from the perspective of vendor executive leadership. Amid economic ...
New Channelnomics research finds that vendors value strategic alignment, disciplined execution, and consistent ...
Channel chiefs and program managers believe artificial intelligence will radically transform their operations, but not ...
The updated Channelnomics Channel Recession Survival Guide provides direction on how to work with partners to offset ...
Channelnomics offers Insights and practical guidance for vendors on leveraging the channel ecosystem to counteract the ...
Data shows that understanding structured strategies can encourage partner growth and product sales. As vendors innovate ...
Channel leaders see AI agents as a way to enhance partnership management, but executives may mistakenly view them as a ...
Confidence among European partners is high, but they exhibit some reservations about how the year will unfold given ...
Global systems integrators (GSIs) are among the most sought after partners for their relationships with multinational ...
Channelnomics analyzed thousands of partner comments to identify the favorite features of channel programs. IT vendors ...
North American partners anticipate significant revenue and profit growth in 2025, driven primarily by strong demand for ...
Partner confidence has returned to good levels to start of 2025 as resellers, integrators and managed service providers ...
The channel is a powerful, productive route to market. Yet, many vendors doubt the value of partnerships. Here are ...
Channelnomics analyzed thousands of partner comments to identify the most frequent complaints. No relationship is ...
The channel is facing continued disruption and transformation in 2025. The convergence of economic pressures, ...
The Channelnomics Partner-Product Development Cycle prescribes the stages and partner engagement activity of the ...
One-third of partners are cutting their marketing budgets in 2025 and want vendors to make up the difference in ...
The incoming Trump administration intends to impose widespread tariffs on trade partners, including Canada and Mexico, ...
The return of Donald Trump to the White House and the cutting of government “red tape” likely mean that tech companies ...
The right partners are more than just those who generate revenue; the Channelnomics ROCKER methodology guides vendors ...
The pathways built into Lenovo 360 enable partners to access program resources more efficiently and align more ...
When evaluating marketplaces, partners prefer providers with strong brand reputations, cost-effective operations, and ...
As 2024 draws to a close and the new year approaches, the channel is gradually recovering from its earlier dip in ...
The rapid growth of AI, cloud computing, and automation is pressuring resellers and service providers to quickly adapt ...
Federal probe into tech distributor highlights growing scrutiny of channel pricing. rebate, and incentive practices. ...
HPE, in partnership with NVIDIA, has launched its HPE Private Cloud AI initiative, providing partners and customers ...
Planning the right amount of content at events is part art, part science; the reward for doing so is a top-notch ...
The AWS Global Passport Program aims to help ISVs identify international opportunities, set up in new regions and ...
The strategic initiative by Channelnomics and GTDC will bring together vendor leaders aiming to increase the value of ...
Nutanix is closely aligning its partner program update with prioritizing the capture of defecting VMware partners and ...
A significant ‘event’ — the debut of a new channel chief, a product launch, or something else — can remind you to get ...
Everyone is embracing reports that almost all enterprises are repatriating workloads from public clouds to local, ...
As part of corporate-wide cost-cutting measures, Intel is slashing channel spending by 35% and plans a sweeping ...
ZT Systems will give AMD the system design capabilities to drive on-premises AI infrastructure and data center ...
Channel teams are under constant pressure to drive partner performance, which is why they often seek ‘silver bullet’ ...
Channel indicators in the Q3 Channelnomics Partner Confidence Index find partners are seeing more opportunities for ...
Managed services remain a strong segment of the channel, but they're evolving amid changing business models, ...
A federal court’s ruling that Google is a monopoly could lead to regulators scrutinizing whether technology portfolios, ...
Channelnomics Premium Early-stage start-ups bring innovation to the market and need the channel to cover the ...
In this second Partner Confidence Index (PCI) report, Channelnomics explores an upswing in partner confidence that it ...
A well-structured, formal distribution program can help vendors align market focus, enhance performance metrics, and ...
The merger of ALSO and Westcoast is part of an ongoing consolidation of the European distribution landscape as ...
Channelnomics Premium Artificial intelligence is drawing tremendous interest from customers looking to capitalize on ...
