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Tech spending is up double digits while a third of partners lose money. Vendors are building their programs for the ...
Channel leaders keep addressing doubt with more data, but data isn’t the problem. Make the bet in public, name the ...
The Channelnomics 3Cs — capabilities, competency, and capacity — tell vendors whether a partner can invest and grow. A ...
Vendors often turn to new programs, incentives, and technology to re-engage partners when the better answer may be ...
SaaS vendors may prioritize net-new customer acquisition, but undervaluing the role partners play in customer ...
As customer demands outgrow traditional channel models, distributors emerge as the ecosystem orchestrators that enable ...
A warning from TD SYNNEX CEO Patrick Zammit shows how artificial intelligence is making executive impersonation and ...
In both North America and Europe, partners express confidence in their ability to adapt, compete, and increase revenue ...
Ecosystems explain how companies collaborate to create value; the channel still defines how that value reaches the ...
As AI becomes embedded in partner operations, vendors should rethink tokens as benefits, incentives, and MDF ...
Tens of thousands of AI-native consultancies are shaping customer decisions outside traditional partner programs. ...
The channel's future won't be defined by the technologies partners sell but by their ability to simplify increasingly ...
