In this month’s Channelnomics Community Call, we unpacked the challenges that channel leaders face when internal teams fail to fully support partner initiatives.
Conventional wisdom says partner program success depends on getting top-down support from company leadership, but it’s far more complicated than that.
Yes, executive support is critical, but channel teams also require collaborative, functional relationships across marketing, sales, operations, finance, and other departments. Ultimately, vendor success depends on creating the internal conditions in which the entire organization sees the channel as a strategic priority.
During this month’s Channelnomics Community Call, Chief Analyst Larry Walsh discussed “misalignment,” the main source of channel conflict between channel chiefs and the C-suite — and between partners and direct-sales teams.
Our new Channel Alignment Assessment helps vendors address that conflict by mapping how their internal departments perceive channel readiness and market opportunity. Channel leaders can use the insights from this free diagnostic exercise to build stronger internal alignment and drive partner success.
To further explore channel alignment, watch the Channelnomics on-demand webinar replay. And to schedule your assessment now, contact us at alignment@channelnomics.com.
