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The channel’s future isn’t about trade-offs; it’s about identifying positive-sum relationships and establishing ...
Ecosystems promise collaboration, but most channel programs are built for efficiency, control, and margin protection — ...
As hyperscaler marketplaces and AI reshape sourcing and delivery, vendors prioritizing equity over scale will capture ...
HyperscalerGTM seeks to close long-standing automation, authorization, and attribution gaps that have kept partners on ...
While vendors often overlook the value that partners create throughout the buyer journey, attribution models show the ...
AI is reshaping managed services as providers use automation to cut costs and boost efficiency. The managed-service ...
As the federal impasse deepens, public-sector partners face mounting financial strain, delayed contracts, and eroding ...
Working with top resellers and integrators requires more than great products; it also takes readiness, alignment, and ...
Despite new labels and evolving partner models, the fundamentals of selling through indirect channels remain rooted in ...
Having too many partners creates inefficiency; having too few increases risk. In the optimization range, market needs, ...
The oft-cited statistic inflates partner-led sales, but a closer look reveals why the channel remains the most ...
These are the metrics that will matter most as the channel transitions to digital-first, ecosystem-driven models. By ...
