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Without clear attribution, even strong channel performance is difficult to defend. True attribution links partner ...
The channel’s value extends beyond revenue. When properly attributed, partners deliver growth, pricing discipline, and ...
Built through extended partner collaboration, Cisco’s redesigned framework points to where vendor-partner relationships ...
The channel’s future isn’t about trade-offs; it’s about identifying positive-sum relationships and establishing ...
Ecosystems promise collaboration, but most channel programs are built for efficiency, control, and margin protection — ...
As hyperscaler marketplaces and AI reshape sourcing and delivery, vendors prioritizing equity over scale will capture ...
HyperscalerGTM seeks to close long-standing automation, authorization, and attribution gaps that have kept partners on ...
While vendors often overlook the value that partners create throughout the buyer journey, attribution models show the ...
AI is reshaping managed services as providers use automation to cut costs and boost efficiency. The managed-service ...
As the federal impasse deepens, public-sector partners face mounting financial strain, delayed contracts, and eroding ...
Working with top resellers and integrators requires more than great products; it also takes readiness, alignment, and ...
Despite new labels and evolving partner models, the fundamentals of selling through indirect channels remain rooted in ...
