Channel Marketing, Demand & Growth Enablement

Vendors, distributors, and partners are now applying the same economic discipline to demand generation that they expect from sales and incentives.

This is part 3 of a 10-part series, each representing a thematic category covered in the full report.

Marketing programs are no longer evaluated by activity volume or participation rates but by their ability to produce measurable, attributable pipeline and revenue.

This section examines how ROI scrutiny, administrative friction, partner readiness, and market saturation are reshaping channel marketing from a support function into a performance-driven growth lever.