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Have program tiers had their day? Maybe so, but it’s important to note that choosing an alternative program structure ...
There’s no perfect partner program. Vendors should choose one based on their objectives, partner base, and operating ...
The sticking point isn’t product quality or partnership appeal; it’s about economics, so tying a contract to a specific ...
Research shows that working with distributors increases chances of go-to-market success for both vendors and partners. ...
Partners say their vendor relationships are profitable, yet only 13% earn most of their profit from vendor margins and ...
New relationships or expansion into new products doesn’t yield immediate results; it typically takes 12 to 18 months ...
Partners’ ‘general’ satisfaction with profitability doesn’t signal economic balance. Vendors need to look at the bigger ...
Solution providers bounce back from a difficult Q2, but concerns about their operating environments compel them to seek ...
Solution providers pursue growth with confidence, in spite of external pressures and concerns about the economic and ...
Three dominant aggregation models are driving the future of technology ecosystems. The term “aggregator” is often used ...
A new report from Channelnomics, ‘Data to Impact,’ shows how clearer KPIs and disciplined analytics turn channel ...
Channelnomics research shows that slow, inaccurate quoting is frustrating partners, delaying sales cycles, and putting ...
