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Channelnomics presents the channel forecast from the perspective of vendor executive leadership. Amid economic ...
Despite criticism and doubts, contra revenue as a funding source can be highly effective under the right conditions. ...
New Channelnomics research finds that vendors value strategic alignment, disciplined execution, and consistent ...
Insights into the purpose, frameworks, and financial impact of this common partner program feature Deal registration is ...
In this Channelnomics on-demand webinar, Chief Analyst Larry Walsh reframes how vendors should think about partner ...
Channelnomics offers Insights and practical guidance for vendors on leveraging the channel ecosystem to counteract the ...
Vendors paying for people to work at partner organizations helps fuel growth, but partners don't see it as a ...
The marketplaces of hyperscaler cloud service providers may have some of the flavors of traditional distribution, but ...
When vendors enter managed services, they need to make choices on how they sell licenses to their partners and consider ...
Partners always reinvest in their businesses, albeit conservatively. In 2025, partner reinvestment is spiking as they ...
Incentives are a means of shaping partner behavior and performance; understanding their importance is essential to ...
It’s essential for vendor leadership to recognize the importance of the give-to-get system in the channel. At ...
