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High confidence early this year has given way to a general unease as demand weakens, operating costs increase, and ...
Buyers no longer follow a linear path from awareness to purchase; transactions span vendor, partner, and self-service ...
A well-executed AOP demonstrates that the channel is a strategic growth engine, not a passive route to market. A ...
Choosing between commitment and consumption models starts with clarity on business intent and desired outcomes. Many ...
AI-driven IT growth is fueling strong reinvestment by solution providers, with spending levels well above historical ...
Channelnomics data shows American partners growing skeptical of Trump’s tariffs, while European partners remain ...
European partners show perseverance and adaptability despite concerns about inflation, unemployment, trade disruptions, ...
Although confidence among partners remains relatively high, it’s wavering as the year rolls on. The Channelnomics Q3 ...
As Channelnomics turns 15, we reflect on what we’ve accomplished and what we have yet to do. Over the past ...
Bringing in new partners is a way to expand market coverage and acquire net-new accounts, but they often need time to ...
Channel chiefs are under constant pressure to demonstrate value to executive leadership. On the Channelnomics Community ...
Vendors are experiencing slow and longer sales cycles in the channel despite partner confidence in growth. Why the ...
