Menu
Filter By
Categories
Vendors often turn to new programs, incentives, and technology to re-engage partners when the better answer may be ...
SaaS vendors may prioritize net-new customer acquisition, but undervaluing the role partners play in customer ...
A warning from TD SYNNEX CEO Patrick Zammit shows how artificial intelligence is making executive impersonation and ...
In both North America and Europe, partners express confidence in their ability to adapt, compete, and increase revenue ...
Ecosystems explain how companies collaborate to create value; the channel still defines how that value reaches the ...
As AI becomes embedded in partner operations, vendors should rethink tokens as benefits, incentives, and MDF ...
Tens of thousands of AI-native consultancies are shaping customer decisions outside traditional partner programs. ...
The channel's future won't be defined by the technologies partners sell but by their ability to simplify increasingly ...
For years, the channel has talked about strategic selling, managed services, specialization, and ecosystems. AI is ...
Technology markets are entering a new phase of transformation, forcing vendors and partners to rethink where value is ...
New Channelnomics research shows that slow, inaccurate quoting is frustrating partners, delaying sales cycles, and ...
Vendors carefully measure the value of incentives and benefits, but they often overlook the cost that partners incur to ...
