Partner Confidence Index: North America – Q3 2025

Although confidence among partners remains relatively high, it’s wavering as the year rolls on.

The Channelnomics Q3 Partner Confidence Index (PCI) for North America paints a picture of a channel operating under increasing cost pressure, adapting operations to shifting market realities, and relying on vendors for more targeted and timely support. Buying behaviors across the board show a marked turn toward price sensitivity and spending discipline as partners report a steady demand for up-front pricing transparency, more active comparison-shopping, and a continued focus on reducing IT budgets.

This Channelnomics PCI report examines how partner confidence is holding up and where the channel should focus its attention to navigate evolving challenges.

The PCI, conducted quarterly, provides a data-driven assessment of the IT channel's health and trajectory by measuring forward-looking confidence among VARs, IT solution providers, MSPs, systems integrators, IT consultants, and similar B2B technology sales and service organizations.