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In both North America and Europe, partners express confidence in their ability to adapt, compete, and increase revenue ...
Ecosystems explain how companies collaborate to create value; the channel still defines how that value reaches the ...
As AI becomes embedded in partner operations, vendors should rethink tokens as benefits, incentives, and MDF ...
Tens of thousands of AI-native consultancies are shaping customer decisions outside traditional partner programs. ...
The channel's future won't be defined by the technologies partners sell but by their ability to simplify increasingly ...
For years, the channel has talked about strategic selling, managed services, specialization, and ecosystems. AI is ...
Technology markets are entering a new phase of transformation, forcing vendors and partners to rethink where value is ...
New Channelnomics research shows that slow, inaccurate quoting is frustrating partners, delaying sales cycles, and ...
Vendors carefully measure the value of incentives and benefits, but they often overlook the cost that partners incur to ...
Vendors operate on quarterly reporting cycles, while partners build businesses on annual horizons, creating structural ...
Integrated portfolios are designed to increase product density and customer lifetime value, but without sustained ...
When vendors create space for partners to market upstream, they gain better visibility into capabilities, identify ...
