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Technology markets are entering a new phase of transformation, forcing vendors and partners to rethink where value is ...
New Channelnomics research shows that slow, inaccurate quoting is frustrating partners, delaying sales cycles, and ...
Vendors carefully measure the value of incentives and benefits, but they often overlook the cost that partners incur to ...
Vendors operate on quarterly reporting cycles, while partners build businesses on annual horizons, creating structural ...
Integrated portfolios are designed to increase product density and customer lifetime value, but without sustained ...
When vendors create space for partners to market upstream, they gain better visibility into capabilities, identify ...
New Channelnomics research shows that customers are recalibrating IT spending, sourcing models, and priorities — ...
Facilitated by Channelnomics, the Finance Forum brought vendor and distributor finance leaders together to challenge ...
At an exclusive event in Miami, MSP leaders detailed how they’re applying AI to streamline operations, tighten ...
Confidence improves across North America and Europe, though growth expectations suggest a measured – not exuberant – ...
Partners are investing in their businesses. The question is whether vendors are presenting a return equation strong ...
Without clear attribution, even strong channel performance is difficult to defend. True attribution links partner ...
