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SaaS vendors may prioritize net-new customer acquisition, but undervaluing the role partners play in customer ...
For years, the channel has talked about strategic selling, managed services, specialization, and ecosystems. AI is ...
While vendors often overlook the value that partners create throughout the buyer journey, attribution models show the ...
Bringing in new partners is a way to expand market coverage and acquire net-new accounts, but they often need time to ...
Measure engagement with key performance indicators that go beyond participation. For channel leaders, it’s critical to ...
To answer the question, leadership teams need to understand partners’ value and how to leverage it to meet their ...
When vendors and partners work toward the same goals, sustained growth for all is attainable. As a channel leader, you ...
The new Channelnomics guide, ‘Leading Formulas for Measuring Partner Value,’ prescribes options for vendors in ...
Vendors looking to identify the ‘right’ partners need to examine a broad set of criteria. A commonly heard phrase used ...
Channelnomics presents the channel forecast from the perspective of vendor executive leadership. Amid economic ...
