Measuring Strategic Alignment for Impactful Insights

When vendors and partners work toward the same goals, sustained growth for all is attainable.

As a channel leader, you need numbers that define partner actions and channel relationships — KPIs that tie directly to your strategic objectives and yield insights that support informed decision-making.

One such KPI is strategic alignment. When partners and vendors are focused on the same verticals, selling the same types of solutions, and investing in similar areas, the relationship moves beyond one that’s merely transactional. True alignment creates the conditions for sustained success, with both parties working toward common goals. Without that alignment, long-term growth becomes difficult to scale or maintain.

To calculate this metric, you need to assess how well a partner’s business model, customer profile, solutions, growth priorities, and investments map to your own objectives.

>> Explore 19 KPI calculations in “Leading Formulas for Measuring Partner Value,” available now to all CiQ members.