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Research shows that working with distributors increases chances of go-to-market success for both vendors and partners. ...
Partners say their vendor relationships are profitable, yet only 13% earn most of their profit from vendor margins and ...
As AI becomes embedded in partner operations, vendors should rethink tokens as benefits, incentives, and MDF ...
Vendors carefully measure the value of incentives and benefits, but they often overlook the cost that partners incur to ...
Consolidating distribution may improve efficiency and lower operational costs, but relying on a single distributor can ...
Vendors operate on quarterly reporting cycles, while partners build businesses on annual horizons, creating structural ...
Integrated portfolios are designed to increase product density and customer lifetime value, but without sustained ...
Strong demand for customization and services highlights critical role of partners and risks of underpricing value ...
Facilitated by Channelnomics, the Finance Forum brought vendor and distributor finance leaders together to challenge ...
Partners are investing in their businesses. The question is whether vendors are presenting a return equation strong ...
Ecosystems promise collaboration, but most channel programs are built for efficiency, control, and margin protection — ...
