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The Net Promoter Score (NPS), a registered trademark of Boston’s Bain & Company Inc., is revered in marketing as a ...
Vendors need to rethink their value propositions if they believe their products are only a tiny part of a partner’s ...
Wendy Thomas, CEO and President at Secureworks, joins Larry Walsh to talk about how to best enable cybersecurity for ...
Marketplaces are fast becoming a prime route to market for many technology vendors. Although estimates vary on the ...
As cost pressures mount, vendors are looking for places in their go-to-market chain to reduce expenses and preserve ...
Rising prices will likely have a ripple effect through the channel, necessitating adjustments in strategies, programs, ...
Neat, a maker of videoconferencing and collaboration devices, recently announced the signing of a global distributor to ...
Defining the misalignment of the managed service channel segment to technology vendors’ go-to-market expectations. As ...
Vendors say the value distribution brings to the go-to-market equation is waning, but the reality is far more nuanced. ...
Capitalizing on future market opportunities requires building properly aligned channel strategies and assets ...
The $100 million fund is more about research and development as the collaboration platform face slowing growth, ...
During the pandemic, distributors noted a shift in fraudulent activities across the channel. Criminals and hackers were ...
