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Vendor departs from channel norms with shift away from discounts, embracing back–end rebates and sales incentives. Palo ...
The airline’s modifications to its popular customer rewards program show the potential negative consequences of making ...
Vendors and partners that focus on steady AI progress will benefit in the long haul. AI is having a moment. Across ...
Acquisition consolidates analytics and SIEM, disrupts competitive dynamics — yet channel and product integration risks ...
New program aims to enhance GTM processes and elevate customer engagement. As part of an evolving trend across the ...
We’ve added four fantastic channel pros to expand our capabilities as part of our ongoing strategic initiatives. By ...
Unveil integrated stack spanning on-prem and multicloud, but details on product integration and channel strategy will ...
New managed service offering faces fierce competition but leans into vendor’s channel strength. Trend Micro is making a ...
Partnership Leaders’ innovative conference models the future while still finding its footing. Partnership Leaders’ ...
The shift to regional trade networks will create greater complexity for channel strategists and operators. The world is ...
Best practices for creating profiles that provide actionable insights and foster channel optimization. Welcome to the ...
New programs consolidate resources, but complexity persists across Microsoft’s multifaceted partner ecosystem. Bing ...
