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Despite the critical role played by distribution in the channel ecosystem, friction exists between distributors, ...
As a vendor or ISV, you may consider selling your products or services through hyperscaler marketplaces to reach a ...
The value of contractual services to a vendor or partner is recurring revenue. When a service provider knows a customer ...
A transformational market shift is underway, reshaping how technology products and services are purchased by B2B ...
Industry analyst firm Gartner says global IT spending in 2023 will top $4.8 trillion — an increase of 5.1% over 2022. ...
When it comes to implementing go-to-market (GTM) strategies to sell these IT services, vendors often choose to leverage ...
The IT industry has evolved rapidly over the past decade, including how it delivers, manages, and protects technology ...
The technology industry is often seen as one of the last remaining Wild West zones of American business. In key ...
Incumbency protection is a long-standing practice among vendors that provides partners with a degree of security in ...
On the surface, the businesses of the IT industry’s intermediaries — distributors and technology services brokerages ...
Third-party cloud marketplaces such as the AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Platform ...
Technology vendors face a challenge that threatens their ability to thrive and compete in indirect routes to market — ...
