An expert outside consultant can take tasks off your plate, allowing you to focus on fine-tuning and executing your channel strategy.
Managing a partner advisory board (PAB) is a powerful way to enhance your channel strategy, but it comes with challenges. Navigating an evolving channel ecosystem, gathering insights from channel partners, and turning those insights into actionable outcomes can be time-consuming and resource-intensive. That’s why outsourcing your PAB initiative can provide a significant strategic advantage.
Collaborating with an external consultant offers numerous benefits, including unbiased insights, expert guidance, logistical efficiency, access to cutting-edge research, and actionable strategies that drive growth and profitability.
One of the most valuable things an external advisor has to offer is objectivity. As independent specialists, advisors take a results-oriented approach that facilitates honest, unbiased discussions. Essentially acting as mediators, they can interpret and articulate the perceptions and insights of partners and internal stakeholders. Partners can speak freely, without concerns about potential backlash or internal bias that could skew insights. Such open communication is essential for making informed, strategic decisions that benefit your entire channel ecosystem.
By engaging an experienced consultant, you gain deep expertise in channel strategy. With years in the field, these consultants provide invaluable insights into channel dynamics, competitive landscapes, and market trends. Their comprehensive understanding of the channel ecosystem ensures that your board remains data-driven and aligned with industry best practices.
An outside consultant can also offer logistical support. By handling things that can sap your time and resources — designing your PAB program, facilitating discussions, and analyzing partner feedback — an advisor allows you to focus on strategy execution.
Then there’s the wealth of information that a consultant can provide, including cutting-edge research, market analysis, and competitive intelligence. Such data can significantly enrich PAB conversations, allowing you and your partners to stay abreast of the latest trends, customer demands, and competitive best practices. Advisors ensure that board discussions are informed and forward-thinking and enable your organization to make strategic decisions with confidence.
Ultimately, the goal of a PAB is to turn insights into action. An experienced consultant excels at translating feedback and data gathered from your PAB into concrete strategies for enhancing partner programs, improving profitability, and driving growth.
By working with Channelnomics, you engage an experienced advisory firm that’s passionate about bridging the gaps between partners and vendors. Channelnomics helps channel leaders demonstrate tangible return on investment and foster internal collaboration, empowering your organization’s channel mission. Our extensive experience, global perspective, and proven ability to transform insights into action make us an exceptional choice for managing your PAB.
As vice president of professional services at Channelnomics, Bryn Nettesheim heads up the consulting practice, providing strategic direction and creating processes to ensure operational efficiency and a positive client experience. Nettesheim has extensive expertise in marketing, project management, consulting, and channel programs. Contact her at bnettesheim@channelnomics.com.
