The new MSP Elevate program introduces minimum commitments, richer incentives, and strategic alignment to deepen partner value and drive upmarket growth.
For more than a decade, Sophos has operated as a partner-first cybersecurity company. With 25,000 partners and over 7,000 managed service providers (MSPs), the company has a go-to-market strategy long grounded in consumption-based flexibility and broad partner inclusion. But in today’s competitive and maturing MSP landscape, such open-ended models are no longer enough.
For many years, Sophos worked with MSPs through its Flex program, a model that enables partners to buy only the number of licenses and level of services they need — when they need them — under what’s commonly called a consumption-based model.
Sophos is now evolving its approach with the launch of MSP Elevate, a program designed to recognize and reward MSPs that commit to deeper engagement and higher recurring revenue. The intent is not to replace the existing Flex model but to create a clearer distinction — and a stronger value proposition — for partners building their businesses on the Sophos platform.
“We're not getting rid of Flex,” said Chris Bell, senior vice president of global channel, alliances, and corporate strategy at Sophos. “We want to meet our partners where they are. But Elevate is for those who want to grow with us. And in return, we want to co-invest in them.”
