The company’s agentic platform can help vendors and partners eliminate manual data mining, boost recurring revenue, and scale customer operations.

As the channel evolves from one-time transactions to lifecycle revenue management, many partners still struggle with disconnected data, limited visibility into installed customer bases, and overreliance on manual quoting and renewal processes.

Enter iasset, whose channel-revenue automation platform links vendors, distributors, partners, end customers, contracts, subscriptions, and assets to create a connected, clean install-base foundation. With that, organizations can automate routine lifecycle activities — including renewals, upgrades, expansions, and end-of-life transitions — while enabling sales teams to focus on higher-value opportunities vs. administrative tasks.

Such lifecycle intelligence also transforms renewals from routine tasks into growth engines. Partners can leverage data, automation, and AI-driven insights to uncover upsell and cross-sell opportunities, reduce churn, and improve profitability.

Scott Frew, president and CEO of iasset, and Nick Verykios, chief strategy officer there, join Larry Walsh, CEO of Channelnomics, to discuss the iasset platform and how it helps vendors, distributors, and MSPs.