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Tech spending is up double digits while a third of partners lose money. Vendors are building their programs for the ...
Partners’ ‘general’ satisfaction with profitability doesn’t signal economic balance. Vendors need to look at the bigger ...
Vendors carefully measure the value of incentives and benefits, but they often overlook the cost that partners incur to ...
Strong demand for customization and services highlights critical role of partners and risks of underpricing value ...
Partner profitability has moved to center stage — a primary determinant of channel engagement. This is part 1 of a ...
