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Partners have high growth expectations, and they say these are the top sources of that growth. At the beginning of ...
A new generation of digital-native buyers is moving the market from dependent, sales-led engagement to independent, ...
New Channelnomics research shows that customers are recalibrating IT spending, sourcing models, and priorities — ...
HyperscalerGTM seeks to close long-standing automation, authorization, and attribution gaps that have kept partners on ...
Buyers no longer follow a linear path from awareness to purchase; transactions span vendor, partner, and self-service ...
These are the metrics that will matter most as the channel transitions to digital-first, ecosystem-driven models. By ...
The marketplaces of hyperscaler cloud service providers may have some of the flavors of traditional distribution, but ...
