Steven Kellam of StructuredWeb joins The Network Effect to share insights on how the world of sales and channel marketing is evolving.

From shifting buyer expectations to the rise of digital-first strategies, Kellam breaks down what it takes for businesses to stay competitive in today’s fast-paced market. Whether you’re a sales leader, channel partner, or marketer, this conversation offers actionable insights that you can apply immediately.

Kellam shares his perspective on simplifying processes for vendors, creating real value for partners, and building strategies that align with modern buyer behavior. He dives into the challenges and opportunities that come with digital transformation, offering practical tips for companies navigating the new era of selling. With real-world examples and forward-looking insights, the episode provides a roadmap for staying relevant in a rapidly changing industry.