New Channelnomics research shows that slow sales quoting is frustrating partners and creating measurable business risk for vendors.

While vendors and partners recognize quoting bottlenecks as a problem, few understand the true business cost. Here’s the data: 39% of resellers lose 10% of annual opportunities because quotes take too long. When a partner finally moves a prospect to “yes, let’s see a proposal,” a three-week wait — followed by as many as 12 revisions — the deal might’ve already gone to a competitor.

in the latest “In the Margins,” from Islamorada, Florida, Larry Walsh, CEO of Channelnomics, breaks down why inefficient quoting systems risk the entire go-to-market chain.