When Cohesity announced the acquisition of Veritas last year, it set out to consolidate two of the best-known enterprise data protection and backup vendors in the market and channel. A half-year later, Cohesity is finalizing that merger by uniting the partner programs under a new framework.
The new program — Cohesity Aspire — is not a conventional integration in which one program is simply folded into the other. Instead, Cohesity rebuilt the partner experience from the ground up, using the merger as an opportunity to align structure, incentives, and engagement models with current partner and market needs.
Aspire retains the strongest elements of both legacy programs but is built on a clean, purpose-driven foundation designed for scale, clarity, and execution. It simplifies engagement, aligns incentives more closely with partner value creation, and supports a broader range of partner types and business models. Launched on Aug. 6, Aspire is intended to reduce friction, accelerate joint opportunity development, and enable sustainable, profitable growth for both Cohesity and its partners in a competitive, rapidly evolving market.
Aspire is designed to deliver predictable, recurring revenue while accelerating partner-driven expansion. It blends the Veritas focus on renewal-based retention with Cohesity’s growth-oriented incentives, helping partners progress from basic resale to technical delivery, opportunity sourcing, and full lifecycle customer engagement.
Key changes include: