Amid economic disruption, persistent trade conflicts, and the realignment of global supply chains, Channelnomics has reinstated its annual Channel Chief Outlook report. The report was revived in response to growing market volatility and the need for greater clarity into how vendors are navigating shifting priorities and partner expectations.
Based on input from more than 150 channel executives, the report provides data-driven insights into revenue forecasts, performance expectations, and strategic priorities that will shape the channel’s short-term trajectory.
This report complements the annual Channelnomics Channel Forecast, which captures partner perspectives on market conditions and vendor engagement. Together, the two reports offer a holistic view of the health and direction of the indirect marketing route, equipping vendors with a practical roadmap for aligning strategy, investments, and execution across the ecosystem.