Channelnomics iQ members can now access the full report (below) or sample it in 10 parts over the next week and a half. Stay tuned for part 1 tomorrow.
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Based on interviews with more than 750 channel and industry professionals, this compilation reflects the opportunities and pressures confronting all quarters of the channel in 2026, as well as the foundation for how practitioners are thinking about the next five years.
What emerges from the analysis is a list dominated not by technology adoption or innovation timelines but by economics, operational discipline, and risk management. Many of the most consequential trends center on partner profitability, incentive effectiveness, cost to serve, program complexity, and the growing need for predictability in channel relationships.