Podcast & Videos

The Winners Won't Resell AI, They'll Operationalize It

Written by Channelnomics | Jun 10, 2026 3:30:00 PM

 

Partners that can align AI solutions to specific business outcomes — revenue growth, efficiency gains, etc.— will differentiate themselves in an increasingly crowded market.

At Pax8 Beyond 2026 in Salt Lake City, the conversation has shifted decisively. MSPs are no longer asking whether to adopt AI; they’re asking how to move their entire business from selling tools to orchestrating intelligence across client environments.

Amy Henderson, VP of Client Relations at Channelnomics, discusses why the next wave of partner success depends on building outcome-driven AI capabilities — not just moving inventory — in the latest “In the Margins” from the MSP community's defining event.