Artificial intelligence is bringing new potential for vendors and partners to create greater levels of operational automation in functions like deal registration. For years, partners have wrestled with slow, complicated processes spread across multiple portals and systems. Vendors, meanwhile, have struggled to balance deal protection, partner satisfaction, and operational efficiency. AI is now changing the equation by streamlining workflows, reducing friction, and providing the transparency that both vendors and partners have long sought.
One of the most significant developments is the emergence of AI agents capable of handling routine tasks and surfacing potential conflicts automatically. Instead of requiring partners to log into multiple platforms and manually register deals, future systems could integrate data sources, validate submissions, and trigger next steps seamlessly in the background. This level of automation promises to cut administrative burdens, speed time to revenue, and help vendors deliver a better overall partner experience.
For vendors, the shift also signals the need to rethink partner strategies. Legacy systems and processes will need to evolve alongside technology investments. Partners will expect AI-enabled tools, simplified engagement models, and greater assurance that their deals are protected. Those vendors that adapt quickly will be better positioned to attract the next generation of partners and create competitive differentiation in the channel.
These themes take center stage in The Network Effect, where Channelnomics’ Amy Henderson talks with Kevin Dean, President and CEO of ManoByte. Drawing on his experience in digital transformation, Dean shares insights on how AI and automation are reshaping deal registration, why partner portals may soon become obsolete, and what vendors and partners should prioritize as technology disrupts traditional channel practices.