A central challenge for vendors is making programs comprehensive enough to support a diverse ecosystem while keeping them simple enough for partners to engage with and transact efficiently.
At the North America leg of the Leadership Forum, in Los Gatos, California, attendees discussed this issue at length.
Listen to the latest episode of In the Margins as Channelnomics CEO Larry Walsh and VP of Client Relations Amy Henderson share their perspectives on why vendors need to leverage available automation tools and digital platforms to streamline onboarding, deal registration, incentives, and performance tracking. It's key for vendors to focus on ease of doing business, reducing administrative friction and making it easier for partners to focus on selling, delivering value to customers, and growing their businesses.