Microsoft, the world’s largest software vendor, is shifting from enterprise agreements to cloud solution provider (CSP) models, creating a major opportunity for partners to capture new customer spend and expand services.
This transition is driving the need for more advanced, AI-enabled approaches to licensing, customer assessment, and lifecycle management, while pushing partners to move from reactive support to proactive, revenue-focused operations. Success will depend on scaling expertise, aligning technology to business outcomes, and leveraging automation and human-in-the-loop AI to improve efficiency and competitiveness in a rapidly evolving ecosystem.
John Dusett, co-founder of Onyx, joins Channelnomics' Amy Henderson on "The Network Effect" to discuss the details.