European Channel Embraces Data Sovereignty

Could a Euro version of Amazon be far off? Perhaps not, as European partners and customers seek resources that give them greater local control over their data.

European channel partners are turning data sovereignty into a competitive edge, driven by rising demand for control over data and compliance with strict EU regulations.

As tensions grow between European privacy laws and U.S. access rights, partners are promoting sovereign cloud, local infrastructure, and non-U.S. alternatives to stand out. The shift is gradual but clear: Sovereignty, trust, and compliance are becoming central to buying decisions.

In this episode of "In the Margins," Channelnomics CEO Larry Walsh provides the details from the GTDC EMEA Summit in Noordwijk, Netherlands.