Partners in North America and Europe are expressing growing concern about shifting geopolitical and economic conditions, both domestically and globally. Ongoing conflicts, trade tensions, and uneven economic performance are creating uncertainty that is beginning to influence partner sentiment and planning. These factors are not yet suppressing activity, but they are introducing a level of caution that is shaping how partners evaluate risk, investment, and near-term opportunities.
The latest Channelnomics Partner Confidence Index reflects a clear regional divergence. North American partners continue to report a steady outlook, supported by relatively stable demand and more predictable economic conditions. In contrast, confidence among European partners is declining as they contend with greater exposure to geopolitical instability, regulatory pressures, and slower economic momentum. This split underscores how regional dynamics are increasingly influencing partner sentiment and expectations.
Despite these differences, partners in both regions still expect growth in 2026. That optimism, however, is tempered by a recognition that headwinds are building. Partners are preparing for potential disruptions, cost pressures, and shifts in customer demand that could challenge performance. The result is a more measured outlook – one that balances growth ambitions with a heightened focus on resilience and operational discipline. Larry Walsh has more details in the latest installment of In the Margins.