What Are We Thinking?
Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective – while representing the voices of vendors and solution providers.
Vendors need to recognize that they don’t have channel partnerships, but relationships that need cultivation and support to generate returns on investment.
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About The 2112 Group
The 2112 Group is a business strategy and research firm focused on improving the performance of companies’ direct and indirect channels through a portfolio of market-leading products and services. Accelerate and optimize your routes to market with The 2112 Group’s strategy, intelligence, and enablement services.
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