Dell EMC's partner program was the end product of a global channel feedback effort, the vendor has stated.
Cheryl Cook, VP global channels and alliances at Dell EMC, told Channelnomics that the firm's partner program is based on what partners around the world told the vendor they wanted.
"We collaborated and hosted partner advisory boards. We brought together the legacy Dell and EMC partner advisory councils and we hosted joint meetings all around the globe," she said.
"We did workshops with the partners to gain their feedback and sensitivities around what is most important from a priority perspective. When we had decisions to make about the program, we wanted to know what partners felt would be most impactful.
"The program that was launched absolutely reflects and carries the feedback we gained from those partners around the world."
Cook said one of the questions posed to partners during the consultation process was around the differing revenue levels and thresholds within the then-separate Dell and EMC partner progams.
"Today, if you only have one line of business, your revenue has to be higher. If you have multiple lines of business, the revenue threshold could be lower. That all comes from the feedback that the partners provided," she said.
"The partners felt this was a good, accommodating way for boutique partners and very large partners to live within the framework of the program."