Avaya has unveiled its channel strategy for 2019, which it says focuses on enabling partner growth.
The UC vendor said that the announcements, made at the Avaya Partner Summit 2019 in Dubai, "will provide a path for channel partners to move from one value proposition to more advanced ones".
In 2019, the firm is promising to place a bigger emphasis on cloud, enabling the delivery of complete solutions and "deliver new technologies and innovations that offer answers to genuine business challenges".
"Our own growth is inexorably linked to the growth of our partners, regardless of where they sit today on the Avaya Edge Program. Our growth strategies need to align with those of our partners if we're to succeed in our goals," said Fadi Moubarak, VP channels, Avaya International, in a statement.
The company has been fighting its way back to a prominent market position after exiting Chapter 11 bankruptcy in December 2017. Avaya said it wants to build on recent partner growth, where the number of its partners eligible for rebates increased by 281 percent between 2017 and 2018, and there was a 159 percent increase partners experiencing more than 10 percent growth.
Avaya has also had to fend off criticism from ‘born-in-the-cloud' rivals, such as RingCentral, that claim the vendor's legacy product line is outdated and is at-odds with the needs of the modern workplace.
Undaunted, Avaya says much of the coming year's focus will be on empowering channel partners to more easily roll out cloud-based products.
"With offerings for both the midmarket and the enterprise, Avaya's range of cloud-based services continues to expand, and is expected to provide significant growth opportunities for both large and small channel partners in 2019," the vendor said in the statement.
Avaya also claimed that changes to the Avaya Edge partner program mean it "is now the only channel program in the world to provide equal growth opportunities to partners of any size measures". Without going into detail, it said it is enabling growth "regardless of the size or business model of the channel partner".
The firm added that it is leveraging its open standards-based communications platforms to "encourage and empower channel partners to provide holistic solutions to their customers".
"It is our role as a technology vendor to provide our partners with opportunities to continue growing and transforming as the market shifts. Our aim with this event is to continue in our efforts to help empower our channel partners, enabling them to realize even greater levels of growth with Avaya," Moubarak said.
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