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Synnex to Partners: Beautiful Days Ahead in Emerging Tech
November 25, 2019
At its annual Varnex event, Synnex laid out its investments to sustain growth with partners
By Mike Diamond, The 2112 Group
After recently posting 29% growth in the third quarter, Synnex informed partners attending the annual Varnex SMB community event in Las Vegas that strong, double-digit growth will continue in key technologies in which solution providers play vital, value-added roles.
Synnex is making significant investments in collaboration (a segment with professional audio/visual), security, artificial intelligence (AI), augmented reality (AR), business analytics, 5G networks, the Internet of Things (IoT), and hybrid cloud infrastructure. Michael Urban, the worldwide president of Technology Solutions Distribution at Synnex, says end users want these technologies and expert services, which is creating growth opportunities for Synnex and its partners.
Driving the collaboration market is the influx of younger people in the workplace, says Sandi Stambaugh, vice president of product management in Synnex’s VISUALSolv unit. Younger people, she says, communicate differently, are much more connected than prior generations, and are attracted to greener and open office layouts.
For example, younger employees’ demand for collaboration is driving the growth of huddle rooms, which transform conference rooms with stylish furniture, a more relaxed coffeehouse atmosphere, and more interactive displays for seamlessly chatting with remote teams. In addition, this trend is propelling an ecosystem of accessories and peripherals such as headsets and charging stations.
TJ Trojan, senior vice president of product management for North America at Synnex’s unified communications unit, said unified communications will continue to grow as businesses strive for a more cohesive workforce, which translates into greater productivity, innovation, and cost efficiencies. The unified communications and collaboration technology segment is a linchpin to helping businesses evolve their human capital management and customer experience strategies in a globalized, always-on social world.
Trojan and Stambaugh said their robust portfolio of products, strong engineering teams, and ability to create comprehensive solutions are key strengths for Synnex and highly leveraged by their partners.
According to Rob Moyer, Synnex’s senior vice president of cloud services, mobility, and IoT, cloud market growth is coming from myriad areas. In certain U.S. regions, such as South Central, for example, businesses are sprouting up due to favorable state economics, coupled with younger generations embracing cloud to run their companies.
From a partner perspective, Moyer said the resellers and solution providers that are doing well are those that truly understand hybrid cloud. Moyer said the cloud services division is investing in technical and field talent that his partners can leverage to augment their capacity and improve customer experiences.
The coming 5G rollout, Moyer said, will drive growth in private LTE, especially in verticals such as health care, transportation, and state and local government. Moyer added that 5G and mobility trends are moving into edge computing, which puts IoT controllers and computing capabilities closer to devices in the field.
A topic on everyone’s mind at the Synnex event is the trend of private equity investing in distribution. Earlier this month, Apollo Global Management acquired Tech Data for $5.4 billion in a deal that will take the world’s second-largest distributor off the public markets. Speculation continues over the future of Ingram Micro, as it’s been reported that its owner, HNA Group, may sell the world’s largest technology distributor to a Hong Kong-based private equity firm.
Urban acknowledged the trend is driving a lot of attention in the distribution space, which is a reflection of the health and growth opportunity in the segment. Urban says the consolidation trend is real and that we should expect to see more mergers and acquisitions in the future.
Synnex is a beneficiary and active player in the M&A game. It’s made several strategic acquisitions in recent years — most notably, the purchase of WestconComstor, which increased its security offerings and European market presence.
The Varnex event, which caters to a community of 455 North America solution providers, wasn’t all serious business and technology talk. Bob Stegner, senior vice president of marketing for North America, delighted the crowd by appearing on stage in a parody of “Mister Rogers’ Neighborhood.” The vitality of the Varnex community and the potential for sustained growth inspired Stegner to sing the classic, “It’s a Beautiful Day in the Neighborhood.”
Ultimately, the message Synnex wanted Varnex members to take home with them is that they have many beautiful days ahead in this distribution-facilitated neighborhood.
Mike Diamond is the senior director of market intelligence at The 2112 Group, where he oversees the analysis of market trends and the curation of actionable intelligence needed by the technology vendor community.
Synnex is making significant investments in collaboration (a segment with professional audio/visual), security, artificial intelligence (AI), augmented reality (AR), business analytics, 5G networks, the Internet of Things (IoT), and hybrid cloud infrastructure. Michael Urban, the worldwide president of Technology Solutions Distribution at Synnex, says end users want these technologies and expert services, which is creating growth opportunities for Synnex and its partners.
Driving the collaboration market is the influx of younger people in the workplace, says Sandi Stambaugh, vice president of product management in Synnex’s VISUALSolv unit. Younger people, she says, communicate differently, are much more connected than prior generations, and are attracted to greener and open office layouts.
For example, younger employees’ demand for collaboration is driving the growth of huddle rooms, which transform conference rooms with stylish furniture, a more relaxed coffeehouse atmosphere, and more interactive displays for seamlessly chatting with remote teams. In addition, this trend is propelling an ecosystem of accessories and peripherals such as headsets and charging stations.
TJ Trojan, senior vice president of product management for North America at Synnex’s unified communications unit, said unified communications will continue to grow as businesses strive for a more cohesive workforce, which translates into greater productivity, innovation, and cost efficiencies. The unified communications and collaboration technology segment is a linchpin to helping businesses evolve their human capital management and customer experience strategies in a globalized, always-on social world.
Trojan and Stambaugh said their robust portfolio of products, strong engineering teams, and ability to create comprehensive solutions are key strengths for Synnex and highly leveraged by their partners.
According to Rob Moyer, Synnex’s senior vice president of cloud services, mobility, and IoT, cloud market growth is coming from myriad areas. In certain U.S. regions, such as South Central, for example, businesses are sprouting up due to favorable state economics, coupled with younger generations embracing cloud to run their companies.
From a partner perspective, Moyer said the resellers and solution providers that are doing well are those that truly understand hybrid cloud. Moyer said the cloud services division is investing in technical and field talent that his partners can leverage to augment their capacity and improve customer experiences.
The coming 5G rollout, Moyer said, will drive growth in private LTE, especially in verticals such as health care, transportation, and state and local government. Moyer added that 5G and mobility trends are moving into edge computing, which puts IoT controllers and computing capabilities closer to devices in the field.
A topic on everyone’s mind at the Synnex event is the trend of private equity investing in distribution. Earlier this month, Apollo Global Management acquired Tech Data for $5.4 billion in a deal that will take the world’s second-largest distributor off the public markets. Speculation continues over the future of Ingram Micro, as it’s been reported that its owner, HNA Group, may sell the world’s largest technology distributor to a Hong Kong-based private equity firm.
Urban acknowledged the trend is driving a lot of attention in the distribution space, which is a reflection of the health and growth opportunity in the segment. Urban says the consolidation trend is real and that we should expect to see more mergers and acquisitions in the future.
Synnex is a beneficiary and active player in the M&A game. It’s made several strategic acquisitions in recent years — most notably, the purchase of WestconComstor, which increased its security offerings and European market presence.
The Varnex event, which caters to a community of 455 North America solution providers, wasn’t all serious business and technology talk. Bob Stegner, senior vice president of marketing for North America, delighted the crowd by appearing on stage in a parody of “Mister Rogers’ Neighborhood.” The vitality of the Varnex community and the potential for sustained growth inspired Stegner to sing the classic, “It’s a Beautiful Day in the Neighborhood.”
Ultimately, the message Synnex wanted Varnex members to take home with them is that they have many beautiful days ahead in this distribution-facilitated neighborhood.
Mike Diamond is the senior director of market intelligence at The 2112 Group, where he oversees the analysis of market trends and the curation of actionable intelligence needed by the technology vendor community.