Expanded partner push comes after the MDR service vendor signed on Ingram Micro and Synnex
Building on recent channel partnerships and the appointment of an executive to lead its channel efforts, managed detection and response (MDR) service provider CriticalStart is now going 100% channel.
The Lowdown: The increased focus on the channel comes after CriticalStart signed up Ingram Micro and Synnex as partners and hired Dwayne Myers, a former Palo Alto Networks executive, as vice president of channels and alliances, in August.
The Details: All of CriticalStart’s MDR deals will now go through the channel in alignment with its technology partners, which include Microsoft, Palo Alto Networks, Splunk, Cylance, and Carbon Black (which was recently bought by VMware). In addition, CriticalStart’s MDR salespeople will work directly with channel partners on opportunity-based deal registrations.
The vendor’s expanded channel program also will include market-development funds for partners, training, and tools and technology for partner sales enablement. CriticalStart currently is courting additional distributors and resellers that the company hopes will grow its presence not only in geographic regions but also in such verticals as manufacturing, banking and finance, and state and local governments, all of which are under threat of ransomware and other attacks.
Background: CriticalStart leverages its cloud-based security orchestration, automation, and response (SOAR) platform to deliver its MDR services, helping enterprises reduce the number of alerts they receive by addressing them until they’re classified as “good” or “normal” and can be resolved.
The Buzz: “Too often, enterprise organizations are left exposed to breaches and at significant risk due to a lack of headcount and too many alerts to manage,” Myers said. “The combination of our best-of-breed technology partners and MDR services provides the proactive and preventive security that enterprises need, delivered in a managed service through trusted channel partners that have in-depth knowledge of their customers’ IT environment, applications, and business needs.”