Company also will invest $150 million in young data analytics companies
Big Data specialist Splunk is rolling out new pricing and partnerships to accelerate adoption of its Data-to-Everything platform, as well as $150 million in investment money to fund up-and-coming companies that are finding new ways for organizations to better use the data they generate.
The Lowdown: With the Internet of Things (IoT), cloud computing, more mobility, and a proliferation of connected devices, organizations are being inundated with data that can be used to drive better and faster business decisions, but most of the data isn’t being used. Splunk’s Data-to-Everything platform is designed to enable customers to apply their data to every part of their operations, from questions to decisions to actions.
The Details: The company is now looking to new pricing models and partners to help get more enterprises to adopt the platform, which already has 18,000 customers globally. The new pricing is designed to give more flexibility to organizations. It includes:
> Predictive pricing: Organizations are offered predefined pricing tiers for Splunk Enterprise, Splunk ITSI, and Splunk ES from 125GB to an unlimited amount of data, giving customers greater control over their budgets.
> Infrastructure-based pricing: Customers can choose to buy Splunk Enterprise based on the compute power needed to run the software on premises and in the cloud. The new pricing complements Splunk’s current data ingestion-based pricing model, which will continue to be offered.
> Splunk Enterprise Rapid Adoption packages: These start at $10,000 and can be used for three, four, or five of the most common IT and security operations use cases for Splunk.
The new partnerships aimed at expanding the reach of Splunk’s platform are with:
> Accenture: The global IT consulting firm, which has more trained and certified Splunk resources than any other partner, is working with Splunk to launch data analytics offerings that enable organizations to get better insights from their data.
> Cisco: The two companies are working on integrated solutions that will be put on Cisco’s global price list. One such security solution, Cisco Endpoint Security Analytics Built on Splunk, is available now.
> Deloitte: The partnership was expanded so that Deloitte’s Fusion Managed Services now include Splunk’s Phantom security orchestration, automation, and response (SOAR) technology, delivering automated security monitoring and response.
> SAP: The two companies will integrate products to drive automation and innovation into products.
Splunk Ventures will deliver the $150 million in investments through two programs: $100 million via its Innovation Fund and the other $50 million through its Social Impact Fund. Splunk also will provide access to its technology to companies funded through the programs, as well as access to Splunk’s experts and leadership and to go-to-market and co-marketing opportunities.
The Impact: IDC predicts the amount of data generated worldwide will grow from 33 zettabytes last year to 175ZB by 2025, at a clip of about 61% per year. Organizations are scrambling now for help not only to improve how they can collect, store, and process all that data but also to analyze it all and gain the insights necessary to make fast and intelligent business decisions. Vendors and partners that can give enterprises tools, services, and guidance in this area will be valuable to customers.
Background: Splunk is seeing strong results from its efforts. In the second quarter, the company saw revenue grow 33% year-over-year, to $517 million, and signed almost 500 new enterprise customers.
The Buzz: “We’re living in a time of unprecedented change. The volume of data continues to grow at exponential rates, creating massive opportunities for those that are able to leverage this vast resource. Yet most data is trapped inside an organization’s devices, systems, and interactions,” said Splunk President and CEO Doug Merritt. “Our Data-to-Everything portfolio of products, combined with our new pricing programs, partner ecosystem solutions, and Splunk Ventures fund, removes the barriers between data and action, so our customers – regardless of size or business – have the freedom to deliver outcomes across their entire organization.”
“Data is one of Nubank’s most valuable assets. It’s what makes us one of the fastest-growing financial technology companies in the world,” said Cristina Junqueira, co-founder of Nubank. “Splunk removes the complexity of data so we can focus on delivering the best experience for our 12 million customers who want to take back control of their financial lives.”