Cloud provider also hopes to attract more customers with premium pricing plans
Atlassian is looking to attract new customers to its cloud services through new pricing tiers for its offerings, including free editions of several cloud software development and collaboration tools.
The Lowdown: Officials with the 17-year-old company have said their 150,000-plus customers are increasingly moving more of their business to the cloud and that 90% of new customers now start with Atlassian’s cloud products. The new premium and free price plans are aimed at bringing in new customers and offering existing ones more options.
The Details: The broader pricing plans also will enable Atlassian to target their efforts at a broader range of customer use cases, industries, and markets. The expanded options include:
> Free plans for Jira Software (software development tools for Agile teams), Confluence (collaboration), Jira Service Desk, and Jira Core (project management for teams). The company already has free tiers for Trello (collaboration), Bitbucket (code collaboration and management), and Opsgenie (incident alerting).
> Cloud Premium, which launched a few weeks ago, for Jira Software and Confluence, with support for Jira Service Desk coming soon. Cloud Premium plans come with advanced features, a 99.9% uptime SLA, premium support, and unlimited storage.
> Discounted cloud pricing for academic and non-profit organizations. Academic organizations can receive 50% off cloud subscriptions, while non-profits can get discounts of up to 75%.
At the same time, Atlassian is unveiling upgrades and new features. Among them are new incentives for channel partners. In the past, the company’s sales model has relied greatly on solution providers to drive product adoption, and now Atlassian is putting in place a new incentive structure to help partners embrace the company’s cloud sales model.
The Impact: Moving to the cloud can be a complex and expensive proposition for smaller businesses, so being able to take the first steps via free price plans will help. Atlassian officials also hope the new pricing tiers will encourage small businesses to take those first steps with their company. Conversely, larger companies with an established cloud presence are always looking for more capabilities, performance, and support.
The Buzz: “It’s clear that our customers see their future in the cloud. Today’s updates are designed to meet them where they are and give them the capabilities they need to get work done, no matter their size, industry, or location,” said Scott Farquhar, co-founder and co-CEO of Atlassian. “The changes will also improve the transition to cloud and provide better data control and security. Atlassian’s cloud journey is a long one. For more than a decade, we’ve been providing world-class cloud software, and this major platform update reaffirms our focus on the cloud and our future strategy. Together we’re setting out to build the next phase of growth and success for the many customers who rely on Atlassian every day. For them, and for us, the future is in the cloud.”