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Dell, HPE Chopping Server Prices to Gain Advantage

June 18, 2019

Server market leaders say they’re lowering prices to aid partners, but channel impact could be much different

As Hewlett Packard Enterprise (HPE) kicks off its annual Global Partner Summit in Las Vegas, Dell Technologies is telling the channel that it’s lowering server prices to better compete with its chief rival and continue to gain market share. The Dell announcement is the latest in a string of pricing cut announcements by both companies as the server market gets more competitive and commoditized, bringing the net impact on channel partners into question.