Aruba-commissioned study finds midsize businesses are leading the way in adoption of digital workplace tools
Many people perceive midmarket companies as challenged by having the same IT demands as enterprises but just slightly more resources than SMBs. The reality, according to a new study commissioned by wireless networking vendor Aruba, is that midsize companies are leaders when it comes to embracing, adopting, and maintaining digital workplace technologies.
The Lowdown: Aruba, a division of Hewlett Packard Enterprise, surveyed more than 2,700 employees of midmarket businesses for its “The Hidden Middle” study to uncover trends in midmarket companies’ adoption and use of digital workplace technologies. The study finds that midmarket companies are actually outperforming enterprises in digital adoption, and that their employees are more satisfied with their IT resources.
The Details: Several of the key findings show that midmarket companies are investing in new IT resources, and doing a good job of selecting and implementing those digital tools.
> 63 percent of midmarket employees say the choice of technologies, applications,
> 27 percent of midmarket companies are adopting advanced audio-visual collaboration tools and voice-activated resources.
> 39 percent are
> 24 percent invested in cloud storage resources and services within the past year.
> 66 percent of midmarket employees and managers say their organizations
The Impact: Investment in digital workplace technologies and resources has a direct impact on employee satisfaction and productivity. Two-thirds of the people surveyed for the Aruba study say their workplace environment is better because of the technology investments. That compares to 57 percent for enterprises. Further, 72 percent of people working in midmarket companies say technology investments make them more agile and competitive.
While midmarket companies see their technology investments as largely positive, they do see risks. More than three-quarters of those surveyed say poor IT management could severely damage employee morale and affect productivity. And 78 percent believe IT management in their companies could improve.
The Buzz: “As the adoption and integration of technology becomes a bigger priority across the corporate spectrum, medium-sized businesses have a distinct opportunity,” said Patrick LaPorte, senior director of product marketing at Aruba. “Though often forgotten in the digital transformation conversation – with the focus instead on how large companies are struggling to adapt or smaller businesses are seizing the ability to scale – it’s medium-sized businesses whose employees show the willingness and agility to make better use of technology and understand the opportunities it brings. The key is enabling them to do so. But with that comes a certain degree of security risk.”
Channelnomics Point of View: The Aruba study shows two things. First, midmarket companies are a tremendous source of sales for IT goods and services, particularly collaboration and cloud-based applications. Second, midmarket companies need and appreciate IT support and managed services, as they recognize the need for proficient IT management and the consequences of poor administrative practices. These two factors make midmarket companies a strong market segment for channel partners.