With BEC acquisition, NCR takes more than 2,600 sites of its POS solutions direct
NCR, a leader in point-of-sale management systems, has acquired long-time Denver-based partner, BEC, in a push to expand its presence in the hospitality market. The deal will convert more than 2,600 of NCR’s POS system sites to direct accounts.
The Lowdown: BEC was a long-time partner of NCR, having resold and supported its POS products and services for more than two decades. BEC, one of the largest POS resellers in Colorado, supported both large and small restaurant and hospitality companies, including Qdoba, Snooze Eatery, and Punchbowl Social.
The Details: The purchase of BEC is part of an ongoing series of NCR investments to expand its hospitality market share. NCR is also making substantial research and development investments in its Aloha POS Platform, which competes against a range of companies, from Oracle’s Micros division to disruptive POS players such as Stripe and Square.
The Impact: From a channel perspective, the most significant impact is the conversion of BEC’s accounts to direct management. Bringing BEC’s 2,600 sites under direct sales could signal that NCR wants to have more direct touch on its accounts going forward.
The Buzz: “We’re enhancing our ability to take care of our customers each and every day and expanding our overall hospitality portfolio,” said NCR CEO Michael D. Hayford. “This expansion builds on our proven strategy for NCR Hospitality and our commitment to the small-medium business segment, furthering our ability to provide
“BEC has always focused on taking great care of our customers, delivering innovative solutions, and expanding our market reach,” said BEC President Audrey Borski. “We have found an amazing team at NCR that complements our values and have confidence in NCR’s long-term strategy and market opportunities.”