Peter Richardson, Samsung

Peter RichardsonPeter Richardson is Director of Printer Marketing at the Enterprise Business Division, Samsung Electronics America. He oversees Samsung’s go-to-market strategy for its award-winning line of laser printers and MFPs, and is responsible for demand generation through programs for BTA dealers, IT resellers and distributors. With over 18 years of experience in the office technology industry, Richardson has a deep understanding of the challenges of end users and how print, scan and document management can combine with other technology to transform workflows.

> Managed Print a Boon to BTA Dealers

Jennifer Anaya, Ingram Micro

Jennifer AnayaJennifer Anaya serves as vice president of marketing for Ingram Micro North America. She’s responsible for directing the activities of Ingram Micro’s marketing organizations across the U.S. and Canada. With nearly two decades of marketing experience – eleven of which have been spent working with and for Ingram Micro – Jennifer is regarded as one of the “Most Powerful Women in the IT Channel” by CRN Magazine.

> Business Development Is About Building, Leveraging Relationships
> Success in Sales Means Integrated Marketing
> Marketing Above and Beyond Distribution
> Getting Businesses into the Black Friday Spirit
> Everyone Needs a Finely Crafted Elevator Pitch
> Sales Responsibility Belongs to Everyone
> The Decision Maker Is Not Just IT
> Change the Conversation, Change the Sale
> Brand Power Is an Overlooked Channel Asset
> 5 Tips to Effective Marketing
> Don't be Quick to Stop Marketing 
> Marketing is Quality In, Quality Out
> How Satisfied are Your Customers?
> Marketing Never Happens With One Hit
> Thinking Beyond the Product Sale

Fernando Quintero, McAfee

Fernando QuinteroFernando Quintero is vice president of channel sales and operations for the Americas. He is responsible for McAfee’s partner relationships as well as building strategies related to sales, marketing, operations and profitability, while promoting product and services growth for more than 10,000 partners in the region. His focus and proven understanding of the channel, specifically around partner engagement, value-based productivity, speed of execution and agility, have marked his career with a consistent track record of achievements around the entire partner experience and adoption of McAfee’s products. He has been with McAfee since 2002, holding key sales management positions. Quintero previously served as McAfee’s channel director for the Latin America region.

> Forget Security Lists; Think Security Plans
> Next-Gen Security Is About Situational Awareness
> New HIPAA Rules Create Value Opportunity
> Increasing Security Spending Should Drag Other Sales
> How Vendor Acquisitions Are Good for the Channel
> Partners Need to Demonstrate Value to Vendors
> Security Remains Great Growth Bet
> Good Teaming Starts With Prenups
> IT Skill Shortage Is Services Value Driver
> 5 Strategies for Partner Success
> Striving for Compensation Neutrality
> Partners Should Leave Nothing on the Table
> Standing by Channel Principles, at Any Cost
> Accountability Is an Essential Growth Element
> Cutting Through the Mobile Security Clutter
> Incentives Lead to Long-Term Opportunities
> Keeping Up With Security Research
> Giving Yourself Good and Bad Grades
> Don't Be Afraid To Trim Partner Ranks
> Creating Empowered Partner Advisory Boards

Neal Bradbury, Intronis

Neal BradburyNeal Bradbury, co-founder and vice president of channel development at Intronis, is responsible for generating greater business value for the company’s MSP partner community and alliance partners. He has held many leadership roles since founding the company in 2003, including partner support, product management and operations. Neal has more than 15 years of experience in networking, security, integration and systems management. Prior to co-founding Intronis, Neal worked at Hasbro Inc. and at General Dynamics Electric Boat, where he was a systems engineer working on combat systems of the Virginia-class submarine.

Increased Use of Virtualization by SMBs Heightens Backup Needs
> Take Aim at Health Care Opportunities With Backup Services
> Keeping Up as Back-up Moves Out Front
> Backup Isn’t a Product – It's a Process
> Backup Is About Never Having to Say Sorry

Richard Hutton, Samsung

Richard HuttonRichard Hutton is director of channel marketing for the Enterprise Business Division of Samsung Electronics America, Inc., where he is responsible for driving strategic direction across all channels for printer, monitor, mobile PC and commercial display product lines. During his time at Samsung, Richard launched a new Solution Provider Program in the IT commercial channel and regularly speaks at industry events and participates in councils and panels on topics from Channel Marketing to vertical display applications such as Digital Signage. Richard also is responsible for sales coverage of SMB channel partners through a team of sales representatives that cover the US territory.

> Taking Digital Signage to the Next Level
> Crossing the Vertical Chasm
> Mobile Virtualization Taking MDM to the Next Level
> Finding Opportunities in Challenging Federal IT Sales
> Make Your Customer’s CIO a Hero
> Get Schooled in the Ways of Education Tech
> Going Deeper With Digital Signage
> Windows 8: A Conversation Starter
> Managed Print Offers Window to Mobility
> Solution Providers Must Embrace All Flavors of Mobility
> 4 Ways SMBs Benefit From Virtualization
> Asset Lifecycle Management Is All About Recycling
> Channel Challenge: Make Yourself Memorable
Black Friday, Cyber Monday and BYOD

Mike Crest, CA Technologies

Mike CrestMike Crest is General Manager of the Data Management business at CA Technologies, responsible for the team that develops, markets, sells and supports the company’s CA ARCserve and CA ERwin product lines. He has more than 20 years of IT industry experience specializing in direct and indirect sales and marketing. As a leader in the company’s Global Growth Market business, Mike has enabled channel partners to evolve into service providers through best practices and operational improvements. Mike was named a Top 25 Innovator of 2012 and a Top 25 Channel Sales Leader of 2010 by CRN Magazine, as well as a CRN Channel Chief for the past two consecutive years.


Finding Value in Business Outcomes
Rethinking Backup in a Multifaceted World
Finding True Value in Future-Proofing