Channelnomics, a division of The 2112 Strategy Group LLC, is devoted to advancing the analysis, debate and conversation of business models, technology practices and partner relationships in the global IT reseller channel.

What we write about: Channel and technology trends, economic trends that impact reseller businesses, innovative approaches to IT product and service delivery, technology-business leadership, and critical analyses of data, products and vendor partner programs.

We welcome briefings from vendors, solution providers, carriers, distributors and IT influencers. We don’t always cover news announcements, but we will reference these briefings and news releases as part of our overarching analytical reports.

To request an editorial briefing, contact CNbriefings@incisivemedia.com

For advertising information, contact: CNsales@incisivemedia.com


The 2112 Group, the parent company of Channelnomics, is a business services firm focused on the strategy, growth and channel development of technology companies. Through a portfolio of forward-thinking products that leverage intelligence, we apply innovative solutions combining proprietary research, consulting, custom content, market analysis and training delivered by industry experts that approach each engagement according to the needs of our clients. By looking at the market from the viewpoint of a vendor as well as a partner, we are uniquely positioned to identify a go-to-market strategy that is mutually beneficial to all parties from both a channel and an overall enterprise perspective.

2112’s services include:

For more information about 2112 services, please contact info@the2112group.com


Larry Walsh is one of the most recognizable figures in the IT channel and security communities, and is considered one of the more forward-thinking leaders in the industry. He personally oversees the development and implementation of research, collaboration and content programs at The 2112 Strategy Group, which he founded to advance the state of the art in the technology marketplace and channel community.

Larry is the founder and executive director of the Channel Vanguard Council, a collaborative group of technology channel executives. CVC is dedicated to aiding the maturation of business models and partnership relationships in the channel community. It’s members include high-ranking vendor channel executives and solution provider leaders.

Prior to founding The 2112 Strategy Group, Larry was an award-winning technology journalist and publisher. At Ziff Davis Enterprise, he service as vice president and market expert for channels and security, developing and guiding strategic engagement and research programs for IT vendors. He was also the publisher of Channel Insider, a leading online technology channel publication. And was the editor of Baseline Magazine, an award-winning journal of technology project management.

Larry was the editor of VARBusiness and GovernmentVAR magazines, leading strategic publications for the IT channel community. At VARBusiness, Larry personally oversaw the major research and awards programs, including the VARBusiness 500, the GovernmentVAR 100, the VARBusiness Annual Report Card, and the Technology Innovators Awards program.

Before entering the channel, Larry was editor of the award-winning and market-leading Information Security Magazine. During his tenure, he developed a reputation for driving new thinking to threat management and IT security issues. He earned national recognition for his exposes on Microsoft security issues.

Larry can be reached by email at: lmwalsh@the2112group.com

You can reach him by phone at: 347.770.2112

And you can follow him on Facebook and Twitter.