Incisive Media Licenses Channelnomics
London-based Incisive Media, publishers of CRN UK, has licensed Channelnomics, the leading channel news and trends analysis Web site, from The 2112 Group with plans to expand the brand in North America and Europe.
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Channelnomics, the leading channel news and trends analysis Web site, is being taken over by Incisive Media, publishers of CRN UK, effective July 1. Incisive plans to expand the brand in North America and establish a new site in Europe, creating a trans-Atlantic channel media network.
Since its founding in 2010, Channelnomics has stood as the alternate media voice for the North America and global IT channel, providing vendors, distributors and solution providers with more than just news about channel programs and technologies, but also economic trends, business models and insights behind what’s happening in the industry.
Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. In the United Kingdom, Incisive publishes CRN UK and channelweb.uk.co – which are not connected to similar brands in the United States and other parts of the world.
The 2112 Group, publisher Channelnomics, has partnered with Incisive Media since 2012, collaborating on market research, content syndication and events. Under the license agreement, 2112 will retain ownership of the Channelnomics brand, while Incisive will take over media operations and brand stewardship.
“2112 and Incisive have been strong, productive partners since 2012. We have combined our resources and industry expertise to produce unique and high-value research and media products for the North American and U.K. channel communities. By extending a licensing agreement for Channelnomics, Incisive will gain greater access to the North American and European channel media markets, and 2112 will devote its resources toward expanding the breadth and reach of our channel professional services,” said Lawrence M. Walsh, CEO and Chief Analyst of The 2112 Group.
With this partnership, the full digital weight of Incisive Media will be put behind Channelnomics.com, already one of the most read channel sites in North America. As a part of the expansion, Incisive will also be adding to the Channelnomics brand by developing a new web site – Channelnomics.eu — exclusively for the specific needs of the top European solution providers. The combined network — Channelnomics.com, ChannelWeb.co.uk and Channelnomics.eu — will comprise one of the largest IT channel networks in the world, and a top resource for managed service providers, solution providers and integrators.
“Channelnomics is the perfect brand for Incisive Media to license due to the respect it receives from its audience, and 2112's deep channel expertise and recognition. Unlike other independent news sources, Channelnomics challenges the status quo of the channel market and creates high quality discussions to draw in readers,” said Alan Loader, publisher of CRN UK at Incisive Media. “Channelnomics will complement us in expanding Incisive Media's coverage and reach to the U.S. and continental Europe markets.
Additionally, 2112 will expand its European operations, providing technology vendors and solution providers with market research, channel development and business development services to improve the efficiency and productivity of reseller channels. 2112 operates in the U.S., Canada, Brazil and the United Kingdom.
To view the full press release visit: http://www.prweb.com/releases/2014/06/prweb11973693.htm.