Incisive Media Licenses Channelnomics

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

London-based Incisive Media, publishers of CRN UK, has licensed Channelnomics, the leading channel news and trends analysis Web site, from The 2112 Group with plans to expand the brand in North America and Europe.

Channelnomics, the leading channel news and trends analysis Web site, is being taken over by Incisive Media, publishers of CRN UK, effective July 1. Incisive plans to expand the brand in North America and establish a new site in Europe, creating a trans-Atlantic channel media network.

Since its founding in 2010, Channelnomics has stood as the alternate media voice for the North America and global IT channel, providing vendors, distributors and solution providers with more than just news about channel programs and technologies, but also economic trends, business models and insights behind what’s happening in the industry.

Related articles

Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. In the United Kingdom, Incisive publishes CRN UK and channelweb.uk.co – which are not connected to similar brands in the United States and other parts of the world.

The 2112 Group, publisher Channelnomics, has partnered with Incisive Media since 2012, collaborating on market research, content syndication and events. Under the license agreement, 2112 will retain ownership of the Channelnomics brand, while Incisive will take over media operations and brand stewardship.

“2112 and Incisive have been strong, productive partners since 2012. We have combined our resources and industry expertise to produce unique and high-value research and media products for the North American and U.K. channel communities. By extending a licensing agreement for Channelnomics, Incisive will gain greater access to the North American and European channel media markets, and 2112 will devote its resources toward expanding the breadth and reach of our channel professional services,” said Lawrence M. Walsh, CEO and Chief Analyst of The 2112 Group.

With this partnership, the full digital weight of Incisive Media will be put behind Channelnomics.com, already one of the most read channel sites in North America. As a part of the expansion, Incisive will also be adding to the Channelnomics brand by developing a new web site – Channelnomics.eu — exclusively for the specific needs of the top European solution providers. The combined network — Channelnomics.com, ChannelWeb.co.uk and Channelnomics.eu — will comprise one of the largest IT channel networks in the world, and a top resource for managed service providers, solution providers and integrators.

“Channelnomics is the perfect brand for Incisive Media to license due to the respect it receives from its audience, and 2112's deep channel expertise and recognition. Unlike other independent news sources, Channelnomics challenges the status quo of the channel market and creates high quality discussions to draw in readers,” said Alan Loader, publisher of CRN UK at Incisive Media. “Channelnomics will complement us in expanding Incisive Media's coverage and reach to the U.S. and continental Europe markets.

Additionally, 2112 will expand its European operations, providing technology vendors and solution providers with market research, channel development and business development services to improve the efficiency and productivity of reseller channels. 2112 operates in the U.S., Canada, Brazil and the United Kingdom.

To view the full press release visit: http://www.prweb.com/releases/2014/06/prweb11973693.htm.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
Sales online and in the shops

Black Friday wearable tech uptake splits industry

Shoppers may have snapped up a bargain wearable device on Friday, but just how much impact will this have when they choose to wear it to work today?

Backbytes - a happy computer

Perk up! HP opens up former direct-only perks to the channel

Latest ServiceOne partner program released as Q4 results disappoint

Two men shake hands

Public offering: Ingram Micro and VMWare release new partner program

Public sector partners to benefit at no cost

learn-chalkboard

Watch and learn: Brocade EMEA merge watched carefully by U.S. arm

Benefits of channel and OEM business merge apparent in EMEA and APAC

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
CCTV security

Post Sony hack, security appliance market remains red-hot

Growing security concerns continue to boost appliance sales

US soldiers running on a desert road during a military operation

Fight the good fight: VA enlists IBM's Watson for PTSD battle

Solution will focus on dealing with the large number of vets suffering from PTSD

davemaffei-vpofchannel-carbonite-2014

Vendor Q&A Series: Dave Maffei, Carbonite

The latest exec to sit in the Channelnomics hotseat is Carbonite's VP of global channel sales

Christmas Present

Happy holidays from Google: higher incentives in bid to increase channel business

Looking to displace Microsoft’s vaunted Office apps, Google is increasing incentives to solution providers that resell its Google Apps for Work products