EMC hosted a VIP performance by the pop songstress at the vendor's Las Vegas partner conference.
EMC Corp. was keen to make its channel partnerships Stronger last week as it put on a Britney Spears performance for its dedicated resellers who had trekked to Las Vegas for its EMC World event.
The singer is in the midst of a two-year residency in the city but did her performance One More Time for a group of 300 partners in a private show.
Some partners were even given the chance to meet the star after the show. MTI's chief executive Keith Clark (pictured) was one of the Lucky ones.
Not all partners were won over by her poptastic tunes and some were surprised when she diversified her set.
Computacenter's practice lead for storage Bill McGloin tweeted: "Britney does London Calling #TheClash who'd have thought it?"
EMC was bowled over by the performance, according to its EMC Partners Twitter account.
"1 to 10 – we'll give that concert a 12. How awesome was Britney?! Hope our partners are having a great time at #GPS2014," it tweeted.
For more channel coverage from CRN UK, visit channelweb.co.uk/.