EMC to Partners: Sell RSA and VMware, or Else

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Resellers hoping to grace the upper echelons of EMC's new partner program may have to forge ties with VMware, RSA and Pivotal as the vendor overhauls its channel strategy

EMC building

Resellers hoping to grace the upper echelons of EMC Corp.'s new partner program may have to forge ties with its subsidiaries VMware Inc., RSA and Pivotal as the vendor overhauls its channel strategy, CRN UK understands.

Last year EMC outlined its plans to scrap its Velocity program in favor of a new Business Partner program, but has remained tight-lipped about the requirements, which are set to come into play in 2015.

Related articles

According to one well-placed EMC channel source, resellers will have to demonstrate closer ties with EMC-owned firms VMware, RSA and new Big Data startup Pivotal to qualify.

To achieve the new Platinum status -- which is set to be the equivalent of now-top-level Signature status -- resellers will have to become accredited with all three of the other EMC subsidiaries, the source claimed. The ability to work across multiple EMC brands may also be a consideration for partners on lower tiers.

Further details about the overhaul are expected to be unveiled at its Partner Summit event in Las Vegas next month.

The quartet of companies make up what EMC refers to as its federation.

The storage giant snapped up security vendor RSA in 2006 and since then the vendor has grown its own channel presence. VMware was bought by EMC two years previously in 2004 and now has more than 500,000 global customers and 75,000 partners. The virtualization giant teamed up with its owner EMC and General Electric last year to fund new Big Data firm Pivotal. The company is headed up by former VMware chief Paul Maritz and was branded as a "billion-dollar business in the making" at its launch last year.

EMC was not available to comment and said it would update CRN UK in due course.

For more channel coverage from CRN UK, visit channelweb.co.uk/.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Big Data
ship

Silicon Valley losing its shine - survey

Research suggests that emerging global centers may steal the tech center crown

Big data

Organizations 'Getting off the Fence' on Big Data

Latest report from Gartner says seven in 10 firms are investing or plan to invest in big data

two businesspeople shaking hands

Brocade Unveils Acquisition of Vistapointe

Data and storage specialist hope to extend reach to global mobile network operators

cyber-security

Security Services To Soar Thanks To Internet Of Things

Gartner predicts there will be 26 billion connected "things" by 2020 - many of which will need securing in a corporate setting

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
steps55

Time to step up: vendors missing the mark on IoT

A new study by AVG Technologies finds that SMBs and MSPs see tremendous potential in the Internet of Things as a driver of business growth – provided IT vendors and solution providers step up their game

wael-aggan-cloudmask

Vendor Q&A Series: Wael Aggan, CloudMask

The latest vendor executive to sit in the Channelnomics hotseat is Wael Aggan, CEO of CloudMask

healthy-heart

Microsoft getting healthy, thanks to consumers

Is it time to take the software giant off the watch list of tech companies in distress, at least on the consumer side, asks Larry Walsh

John Murdock - Kaspersky Lab

Vendor Q&A Series: John Murdock, Kaspersky Lab

The latest executive to sit in the channelnomics hotseat is John Murdock, Vice President, Channel Sales, Kaspersky Lab North America