Microsoft Surface 2 Pre-Order Stock Sold Out

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

The next-generation of Microsoft Surface tablets and their accessories are nearly sold out, the company says, and the official release date is still three weeks away. Is this a sign Microsoft may finally be turning the corner in the tablet market?

Surface 2With under three weeks remaining before their official release date, Microsoft Corp.'s Surface 2, Surface Pro 2 and accessories are nearly sold out, the company said in its blog. The strong demand for the Windows-based tablet comes as Microsoft posts impressive enterprise customer wins for the devices.

“You may have heard the pre-order stock of the Arc Touch Mouse Surface Edition, Type Cover 2 in Purple and Black, and Touch Cover 2 has sold out at Microsoft Stores in the U.S. It also looks like pre-order stock of the Surface 2 (64GB) and Surface Pro 2 (256 GB and 512GB) are close to selling out -- also at Microsoft Stores. We’re pretty happy about this, of course, given we just unveiled Surface 2, Surface Pro 2 and the new accessories to the world only a week or so ago,” wrote Surface general manager Brian Hall in the Surface blog.

Related articles

Before getting too excited about this proclamation, remember this isn’t the first time Microsoft has sold out of a product that ultimately fell into the disappointment bucket. In October 2011, Microsoft announced selling out of the Surface RT tablet just hours after it went on sale.

Officially, Surface Pro 2 running Windows 8.1 and Surface 2 running the RT version of the operating system will go on sale in 22 countries around the world. This next generation has longer battery life and a docking station, making the device more suitable as a notebook PC replacement.

Early reviews of Surface Pro 2 and Surface 2 are positive, as testers noted improved speed and performance over the inaugural editions.

Already Microsoft is posting gains in enterprise sales, with Delta Airlines announcing last month it is fielding the Surface tablet to its pilots to replace its bulky flight manual. Microsoft reportedly has similar deals in the works with major universities and financial services firms.

Microsoft is not shy about saying that Surface 2 tablets are ideally set for business use. However, Microsoft isn’t saying when the Surface tablet will be made generally available for channel sales.

In July, Microsoft expanded Surface sales from direct and retail to include select resellers, such as CDW and En Pointe. While now available through partners, Surface sales are limited mostly to direct market resellers that sell products in volume.

The restricted channel strategy hasn’t sat well with solution providers, as many see it as a sign of increased conflict between resellers and Microsoft. While Microsoft hasn’t been forthcoming on when, if at all, it will expand Surface sales to all partners, it is pushing its massive reseller base to OEM partners such as Dell Inc. and Hewlett-Packard Co. by selling their Windows 8 tablets.

The Surface channel issue remains unresolved, but Microsoft’s intent to compete in the tablet market is not. Microsoft is already planning to release in 2014 new versions of Surface in various sizes and performance ratings. All this comes as Microsoft’s tablet market share remains under 5 percent and it took a $900 million charge in July for unsold Surface RT inventory.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
data-quality

Value over volume, RackWare says of expanded channel partner program

Aim is to have the right coverage with close relationships, VP says

divorce-pa

The velvet divorce? Options and disruptions to come from HP split

News that Hewlett-Packard is breaking into two companies continues to reverberate through the channel. While the ultimate impact on HP partners and customers remains unclear, the new entities will have plenty of options for plying their futures

treasure-chest-with-gold-coins

Channel strikes gold selling to non-techies

Tech sales staff busy selling to business units as much as tech staff, according to Gartner

jessica-m-225x300

Welcome to the new Channelnomics

Channelnomics goes live with new-look site. Join us on Twitter to give us your thoughts - @channelnomics

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
Broken heart

An amicable split?

Where will HP and Symantec's conclusion that the sum of their parts is greater than the whole leave partners?

elvis67878787

Suspicious minds in the post-Snowden world

Investment in new technologies being avoided with security experts wary of cloud and new technologies post-Snowden

Old-fashioned cash register

Vendors need to get with the times, Channel conference hears

MSPs need up-to-date support from vendors, including working together

seo-checklist

‘Internet of Things’ shifting IT spending priorities

Analyst firm Gartner says enterprises spent more than $40 billion on what could be called Internet of Things (IoT) programs. As more IP-enabled devices get connected, enterprises may shift spending patterns and disrupt the way IT is acquired and supported