Microsoft Seeks VAR Trio to Push Surface in Education

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Redmond is in the process of appointing a trio of top partners to push its Surface tablet device into the education space.

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

Microsoft SurfaceMicrosoft Corp. is in the process of appointing a trio of top partners to push its Surface tablet device into the education space, CRN UK understands.

Related articles

The software giant finally began selling the machine through the channel recently with the launch of a pilot scheme allowing five leading resellers to sell into the B2B arena. The program to drive sales into the education market will run for an initial nine-month term. A host of familiar channel names have put their name in the hat, with a decision on the final three chosen partners expected soon.

Microsoft has gotten its share of flack from partners in recent months for its decision to build demand for its tablet via direct sales and retail strategies. The move to open out the Surface to partners in the business space was welcomed by some, but others felt aggrieved at the decision to limit its availability to just a quintet of partners.

According to recent research from IDC, Windows-based tablets accounted for little more than one percent of total units shipped globally in 2013's second quarter, way behind iOS at 32.5 percent and market leader Android at 62.6 percent.

Microsoft declined to comment for this story.

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
mock3-0913

Channel millennials to learn from older peers with new CompTIA initiative

Initiative may help with 2015 emerging threat of millennial expectations

NY traffic lights

Gigamon launches VAR partner program

Traffic visibility firm includes pre- and post-sales training certifications in new partner program

Sales online and in the shops

Black Friday wearable tech uptake splits industry

Shoppers may have snapped up a bargain wearable device on Friday, but just how much impact will this have when they choose to wear it to work today?

Backbytes - a happy computer

Perk up! HP opens up former direct-only perks to the channel

Latest ServiceOne partner program released as Q4 results disappoint

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
head-in-hands

U.S. patent system 'broken'

Patent 'trolls' wreaking havoc for technology in the U.S.

tom-fedro-paragon

Vendor Q&A Series: Tom Fedro, Paragon

The latest channel exec to sit in the Channelnomics hotseat is Paragon Software Group's president

Windows logo

Windows-10-as-a-service? You'd better believe it

Is the channel set to miss out on revenue as a result of Microsoft's decision to deliver Windows 10 as a service?

Warning sign against cloud backdrop

2015 Top 10 Emerging Threats: the full list

After endless conversations, the channel made its voice heard loud and clear. Here are the top 10 in one place