Microsoft Seeks VAR Trio to Push Surface in Education

Redmond is in the process of appointing a trio of top partners to push its Surface tablet device into the education space.

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

Microsoft SurfaceMicrosoft Corp. is in the process of appointing a trio of top partners to push its Surface tablet device into the education space, CRN UK understands.

Related articles

The software giant finally began selling the machine through the channel recently with the launch of a pilot scheme allowing five leading resellers to sell into the B2B arena. The program to drive sales into the education market will run for an initial nine-month term. A host of familiar channel names have put their name in the hat, with a decision on the final three chosen partners expected soon.

Microsoft has gotten its share of flack from partners in recent months for its decision to build demand for its tablet via direct sales and retail strategies. The move to open out the Surface to partners in the business space was welcomed by some, but others felt aggrieved at the decision to limit its availability to just a quintet of partners.

According to recent research from IDC, Windows-based tablets accounted for little more than one percent of total units shipped globally in 2013's second quarter, way behind iOS at 32.5 percent and market leader Android at 62.6 percent.

Microsoft declined to comment for this story.

For more UK channel coverage from CRN, visit www.channelweb.co.uk

  • Tweet  
  • LinkedIn  
  • Facebook  
  • Google plus  
  • Send to Kindle
  • Send to  
More on Channel Business
Rejected Link Request

Salesforce CEO: SAP rejected our partnership

Marc Benioff said he attempted to collaborate with competitor

hired-hire-join-appoint-appointed-rubber-stamp-rubberstamp

IBM appoints new Global Business Partners VP

Michele Stern tasked with bringing $5bn in revenue

communication1

Communication breakdown: Getting vendor marketing and partner sales on the same page

Channel players talk struggles, consequences and solutions to poor communication among vendor marketing teams and channel sales teams

wires

HP to focus on wired, wireless to take market share from Cisco

Meg Whitman says there is opportunity to capture Cisco-dominated market

Visitor comments
Add comments
blog comments powered by Disqus
In-depth
newspapers-and-glasses

Channelnomics' top five stories of the week - 3 July 2015

Check out which articles grabbed the most attention this week

jessica-m-225x300

Editor's voice: The week's channel chatter - 3 July 2015

What's been happening this week on Channelnomics?

Microsoft Surface Hub

Microsoft going big with partners on Surface Hub launch

Partners report strong demand for the wall-mounted collaboration device, anticipate even more opportunities when application development program rolls out in September

1-headlines-newspaper

Channelnomics story of the month - June 2015

Check out which piece the Channelnomics team liked best