Adobe Launches App-Buying Model for Businesses

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Adobe Create Cloud customers can now cherry-pick products rather than having to buy the entire suite.

Editor’s note:  As part of our special editorial partnership, Channelnomics is publishing this recent article from CRN in the UK.

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Adobe's decision to make it easier for business customers to buy into its Creative Cloud (CC) suite has been hailed a success in the channel.

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The vendor has announced a new buying program for its CC For Teams Single App line, which means businesses can purchase individual Adobe applications instead of the entire cloud suite which they may not need.

The CC For Teams Single App deal, which is available only to commercial customers, also provides 20GB of storage and the ability to sync and store projects.

Resellers will be able to take pre-orders for single apps from 1 August, ahead of the shipment date which is set for 15 August.

Pricing for the new scheme is recommended by the vendor to be about $29.99 per user per month, or $19.99 per user per month for those who already haveAdobe Creative Suite 3 and above, or the CC Teams Complete product.

Softcat's Adobe business manager Hannah Stone said the vendor's decision means customers can buy more flexibly.

"It gives our customers more flexibility -- now, if they only require one app they don't need to buy the full suite, which helps them to manage their overheads more efficiently. This means that those customers who do not need the full Adobe suite can choose the specific application they need, without having to pay for those they don't.

"For most of our customers it will work out more cost-efficient to purchase the full suite, but the single app plan accommodates the needs of those customers with very specific requirements."

For more UK channel coverage from CRN, visit www.channelweb.co.uk

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